Detailed Course Information |
Summer 2019
Apr 24, 2024 |
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| COM 3460 - Public Relations |
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Provides a foundation for students interested in the field
of public relations. It chronicles the development of the
profession from its earliest beginnings to its role in
modern management. Also attempts to bridge the gap that
exists between theory and practice. It achieves this by
emphasizing the fundamental management perspective of the
profession and the persuasive intent of message
construction while highlighting the four essential skills
required for success in the industry - research, writing,
planning and problem solving.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Communication Department Course Attributes: Writing Enriched Requirement, Writing and Rhetoric Restrictions: Must be enrolled in one of the following Levels: Undergraduate May not be enrolled in one of the following Campuses: University Alliance Prerequisites: COM 2200 or COM 2240 or COM 2280 or COM 2300 or COM 2340 or COM 2400 or COM 2440 |
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