Detailed Course Information |
Summer 2019
Apr 25, 2024 |
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| COM 2280 - Theories of Persuasion |
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Presents the theoretical processes by which
communication influences the attitudes, beliefs, and
behaviors of message recipients. Both rhetorical and
social scientific approaches to persuasion are examined.
Application is made to the areas of advertising, public
relations, politics and health communication.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Communication Department Course Attributes: Writing Enriched Requirement, Writing and Rhetoric Restrictions: Must be enrolled in one of the following Levels: Undergraduate May not be enrolled in one of the following Campuses: University Alliance |
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