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Detailed Course Information


Spring 2018
Nov 16, 2018
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Information Select the desired Level or Schedule Type to find available classes for the course.

COM 2280 - Theories of Persuasion
Presents the theoretical processes by which communication influences the attitudes, beliefs, and behaviors of message recipients. Both rhetorical and social scientific approaches to persuasion are examined. Application is made to the areas of advertising, public relations, politics and health communication.

3.000 Credit hours

Levels: Undergraduate
Schedule Types: Lecture

Communication Department

Course Attributes:
Writing Enriched Requirement, Writing and Rhetoric

Must be enrolled in one of the following Levels:     
May not be enrolled in one of the following Campuses:     
      University Alliance

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