Communication 3464 - 002 - course 34769 - Spring 2009

Public Relations Campaigns

This course is FULL, with 25 students currently enrolled.This course is offered by the Communication departmentin the College of Arts . It is classified as a Lecture, and is worth 3. It meets on Tuesdays, Thursdays, from 04:00 pm to 05:15 pm in Falvey Hall EMEDIA.The course is instructed by Cowen, William.

Course description:

Course explores a variety of case studies in the field ofpublic relations including examples in media relations,crisis communication and planning. Following the reviewof cases, student groups will be created and will spendthe remainder of the semester developing a professionalcampaign for a client. The final project is apresentation of this overall public relations plan.Permission of Instructor required;